UX · UI · Research & Testing · Fintech · Responsive
An under performing application process was lagging behind the rest of the industry and started to lose business for Maxwell. We changed that.
Borrowers are almost always left behind in the mortgage industry, so we made sure we didn't.
We never made them do math if we could do it for them, and we exposed it in real time. We leveraged progressive disclosure fairly heavily, while making sure that we primed them for what information we may be asking for in the next section.
Most White Label options let you do one of two things: a) change 2 colors and add a logo, or 2) Give you complete control over the styling of the interface, leading to messy or unusable implementations.
Using the HSL CSS function meant that we could dynamically produce coherent, aesthetically pleasing color palettes. A client could enter in two color values (primary and accent) and our system would auto-extrapolate that into full palettes maintaining usability standards.
Our solution were overviews that deep-linked to their underlying sections, and showed the relative progress of each.
Maxwell achieved client retention and attracted prospects eager for competitive differentiation through enhanced feature sets.
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