Knoll — Product Configurator
Designing five distinct product detail page types within one e-commerce system for a furniture manufacturer's digital consolidation.
- UX
- Research & Testing
- Responsive
- Ecommerce
Overview
In 2012, furniture manufacturer Knoll faced digital fragmentation with seven separate websites for different divisions, causing customer confusion and inconsistent experiences across platforms.
The Problem
Knoll's product range spans high variability — from decades-old historical pieces to highly customizable items and textiles. The challenge involved supporting multiple product detail page types within one e-commerce system while maintaining consistency without compromising each product's distinct purpose.
Product Story Module
Product Story — Tabbed content module
"Romance or History content was highly variable... the tabbed story module meant we could have as much content as needed without impacting conversion."
