Knoll — Professional Designers Experience
Creating a dedicated design professional hub after usability testing revealed that integrating it with e-commerce confused both audiences.
Overview
In 2012, the famed furniture manufacturer Knoll was up to their neck in digital problems — they had upwards of 7 websites for different divisions and userbases, despite most of the information and functionality being similar.
At CTG I was the lead designer on taking all of those websites and figuring out how to consolidate them all without alienating any of their customer base.
The Problem
As a furniture maker that makes most of its money on office products, Knoll needed a space where interior designers and architects could:
- Evaluate products
- Learn the nitty-gritty details
- Understand customization options
- Download artifacts such as 3D models and fabric swatches
Initially, we wanted to fully integrate this content into our e-commerce product detail page (PDP), but user testing showed that it confused both consumers and professionals.
Design Professionals Full Experience
Design Professionals — Full Experience Overview
