Last Minute — Startup

Last Minute launched an MVP before my arrival, but the site was almost inoperable. The platform needed mobile optimization during rapid growth in mobile usage to reduce support burden.

I started at Spafinder specifically to work on a stealth startup called "Last Minute," which allowed spas and other service businesses to post their unscheduled appointment times at a considerable discount.

Focus areas: 320px mobile and 1080px desktop viewports.

We kept overall interactions to a minimum, only deploying tabs and accordions where absolutely needed.

Emphasized user exposure to processes and relevant appointments with detailed confirmation.

Last Minute was a smash hit with users and salons alike, winning an Innovation Award from Allure Magazine.