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Samba Safety cover

Samba Safety

Reversing customer attrition by shifting from visual effects to evidence-based, scannable fleet risk management.

  • UX
  • UI
  • Research & Testing
  • Enterprise

This project has become a case study for Pivotal Labs.

The Problem

Samba Safety manages driver risk and fleet management services. The company's application suffered from prioritizing visual effects over usability, causing customer attrition. Teams were demoralized with declining confidence.

Research artifacts and initial understanding of user workflows

Research & Lessons

Knowing is always better than guessing — a shift toward evidence-based decisions rather than feature speculation.

Dashboard enabling fleet evaluation and driver risk prioritization

Dashboard

Dashboard — enables fleet evaluation and driver risk prioritization at a glance

Driver Profile showing key risk metrics and history

Driver Profile

Driver Profile — key risk metrics and driver history

Driver Profile with collapsed inline edit fields

Inline Editing

Driver Profile — Inline Edit with collapsed fields